Virginie Helias

Virginie Helias

Virginie Helias

Job title: Vice president, global sustainability, Procter & Gamble

Bio:

With 29 years of experience at Procter & Gamble in brand management and innovation, Virginie has a broad experience across multiple categories and global-to-local brand management expertise across several of P&G’s multi-billion dollar brands (Pantene, Ariel/Tide, Pampers). Prior to her current position, she was the Western Europe franchise leader for Ariel, one of P&G’s largest brands, where she turned Ariel into the leader in sustainability through the launch of the highly successful “Cool Clean/Turn to 30” campaign and the most sustainable laundry product (Excel Gel). In July 2011, she recommended the creation of a new position: global sustainability brand director, working across all P&G business units and regions. Her mission was to embed sustainability into the innovation, brand-building and everyday business practices at P&G. In July 2016, she was promoted to vice president of global sustainability, in recognition of the work she has led to make sustainability a core business strategy, an innovation driver and a catalyst for a more resilient organisation.

 

Seminars:

In conversation with Luke Nicholls: how P&G is using its brands as a force for good and growth 10:25 am

day: 9 May 2018