Lisa Basford

Lisa Basford

Lisa Basford

Job title: Director, global corporate responsibility, IHG

Bio:

Lisa Basford is global director, corporate responsibility at IHG® (InterContinental Hotels Group). IHG is one of the world’s leading hotel companies, with more than 5,200 hotels in nearly 100 countries. The corporate responsibility team at IHG works to reduce the environmental impact of IHG’s operations and to make a positive difference in local communities around the world. As part of her role, Lisa has global accountability for stakeholder engagement and CR marketing communications. She works with partners within and outside the organisation to promote responsible business practices and the CR programmes. She also produces the annual IHG responsible business report and manages social media channels. In addition, Lisa sits on the operations group of the IHG® foundation and is responsible for activities in support of the foundation such as fundraising, communications and engagement. Lisa joined IHG in May 2005, and worked in Europe brand management for eight years before joining the corporate responsibility team in April 2014.

Seminars:

The next generation of strategy: long and short-term goals 9:25 am

Doing communications ‘smartly’ 2025 strategies and beyond The role of brands in communicating sustainability where governments aren’tRead more

day: 9 May 2018